Most importantly...

This Associated Press story tells about a frightening event in which a man jumped into a stopped school bus, overpowered the driver, took control of the bus and jumped out of the driver's seat as the bus rolled down a steep hill ... injuring two students and the driver.

But, wait, I omitted the key second word of the story -- the man was "shirtless" -- and the entire second paragraph -- he was "naked" by the time he was arrested.

I can tell you from years of experience that mundane or close-to-average stories are more interesting and more deserving of a reporter's time if there is an unusual angle. However, this is nothing like a mundane story. Drop the "reality TV" line of thinking and concentrate on what readers need to know.